On top of that, if you book your seat at Goodison Park for next season before April 16th, you'll save yourself 20% by beating the early bird deadline.
In an impassioned plea that would bring a tear to a bedouins glass-eye, perma-tanned CEO Robert Elstone said:
'Perhaps the most powerful demonstration of fan loyalty is the purchase of a Season Ticket and that commitment on your part needs to be matched, as far as we possibly can, by us.
Fighting back the emotion, he continued:
'A key part of that is ensuring we offer value for money, something that's always been top of our agenda and something sadly even more relevant today with the 'economic squeeze' many of you are experiencing. With that at the forefront of our minds, and despite the increase in VAT, we have frozen all Season Ticket prices."
[caption id="attachment_222" align="aligncenter" width="120" caption="CEO"]
[/caption]Whilst the price freeze should not only be welcomed but applauded [given the state of the season, the unrest following another barren transfer window and the release of the 2009/10 accounts, you can't help imagining the uproar if there were to be an announcement of a significant increase] the slightly desperate and shamelessly patronising appeal from the ex-Deloitte man leaves a somewhat sour taste in the mouth. As a concept, the 'early bird' offer would make perfect sense if of course, the money was being <ahem> ringfenced for the managers summer transfer kitty. In previous seasons it obviously has not been and all too predictably, this year will be no exception.
